Creating a Business from Scratch: A 25-Step Guide to Startup Success


12 min


May 25, 2023

Do you belong among those, who want to try something different, try something of their own? A successful business is no easy task and to kick off your own startup as a first step can be daunting indeed. We have prepared a few steps, in which we will guide you through the many aspects of getting a startup of the ground and the various tools and resources which may help you on this path.

How to start a business from scratch?

Ready to turn your entrepreneurial dreams into reality? Starting a business from scratch can be challenging but rewarding. In this guide, we’ll explore the essential steps to launch your venture successfully. From idea validation to creating a solid business plan, let’s embark on your journey to entrepreneurial success. Let’s get started!

Looking for inspiration to fuel your entrepreneurial journey? Dive into our captivating article on the 10 Most Profitable Small Businesses.

1. Idea Generation

To start your own business, you first need to find a problem that needs solving. Ideally, a problem which penetrates every-day life and bothers a lot of people. Try to find solutions to these problems and you’re well on your way.

Helpful tool for Idea Generation: GERM.IO

Too many awesome ideas die in lost notes and cleaned up whiteboards. Germ.io lets you capture every eureka moment and helps you execute it. Never lose the big picture of your idea, starting from logging the “aha” light bulb moment that can occur at any time. Germ.io gets you on the road to creating actionable ideas, helping you define all the how’s, what’s and why’s you need to get going.

2. Naming

For many, the big one. Creating a catchy, easy-to-remember and NOT taken, registered or trademarked is a great feat and indeed, can spell success or failure for many projects. Think hard and plan ahead.

Helpful tool for Naming: NAMINUM.COM

Discover a perfect company name with Naminum. Naminum is the leading startup, website and company name generator on the web. Enter a word and Naminum uses prefixes, suffixes and replaces letters within your keyword to generate a (huge) list of name suggestions. Didn’t find a satisfactory name? Try with a new word, transform the current one or generate random names for additional inspiration.

3. Domain Names

Try to plan the domain name and your brand’s name simultaneously as many domains today are taken or held for buy and sell purposes. Your domain name does not necessarily have to be exactly the same as your company’s name.A great option is to use a company name generator to create a unique and imaginative name and domain for your business.

Helpful tool for Domain Names: GODADDY.COM

GoDaddy DomainFinder is the new domain search app that lets you build your own domain name with the world’s largest domain register.

Build your domain from scratch. Enter a few keywords to tell the App what you’re looking for (it can even suggest some), and DomainFinder serves up a list of sweet, available domains. Check availability and register your domain in a flash. You’ll never run out of options because DomainFinder recommends great names from hundreds of new domain extensions that range from .guru to .fail.


Another important one. Your website’s loading speed, reliability, and security hang on good hosting, so no cutting corners here. Research the providers in your area and on a global scale to get a feeling for what the general offer is.

Helpful tool for Hosting: BLADEWP.COM

BladeWP is a web hosting business that offers secure and fast WordPress hosting. Their main goal is to satisfy their customers, and therefore, they guarantee you satisfaction when using their hosting service. They provide a clear and simple explanation of their products and if any help for setting up is required, the people behind BladeWP are always prepared to help you.

With fast WordPress hosting, excellent service and, most importantly, very content customers, BladeWP is a wonderful company to host your websites.

Startup Research

5. Market Research

Although market research is in the first five steps of startup life, it actually accompanies the side of each and all steps along the way. You constantly need to keep a clear overview of the market, of your customers, trends, and numbers to be able to keep up and offer only the best and only what the people want.

Helpful tools for Market Research: GOOGLETRENDS.COM

Google Trends is a public web facility of Google, based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by countries, regions, cities and language.

6. Forms & Surveys

How to get that valuable feedback from your clients and/or customers? Surveys of course! Nothing simpler than making a smart survey and posting it on your website, Facebook page or even sending it via a newsletter to your subscribers.

Helpful tool for Surveys and Forms: SURVEYMONKEY.COM

SurveyMonkey is the world’s largest survey company, helping customers collect over 2+ million online survey responses every day. Create a survey of your choice with a few simple clicks, then share it with your target audience.

7. Mockups & Wireframing

Whether you’re building a website, web app or mobile app or just project overviews, do it simply and visually stimulating. Adding “clickable” links and buttons can go a long way in pre-testing your ideas. The following tools can assist you in this process:

Helpful tool for Mockups and Wireframing: LUCIDCHART.COM

Lucidchart is a flow chart maker & online diagram software. It’s an online application built on open web standards, so you never have to worry about compatibility. Now you can quickly create technical charts like network diagrams and UML diagrams, then share with your team. Use Lucidchart to make wireframes, mind maps, flowcharts, org charts, and other diagrams in the cloud. Also, web developers can use Lucidchart’s wireframe tool for static wireframes to rapid prototypes.

8. Design

One of the big ones(not that the other ones are unimportant of course). Design is in everything. Not just visually, as in, how we see anything, but also how it works and how we interact with it. Design can make or break any grand idea because let’s admit it – we all love things that work and look good. Using design, you can make use of the effect which certain colors and shapes have on people. The layout of all elements and even the typography have this effect too, so make good use of it. Don’t forget to create a creative logo for your customers.

Helpful tool for Design: CRAYON.COM

Crayon is the most comprehensive collection of marketing designs on the web. It’s the new way for you to get great ideas about what to build. Crayon is a search engine on top of the biggest collection of real marketing designs on the web.

Startup productivity

9. Development

Already reached the development stage? Everything planned out? Company name? Domain name? Design? Well, get to work! Or – in the case that your not the “developer type”, hire someone who is and hope they will fulfill your vision. Just make sure you’re using the right tools:

Helpful tool for Development: CODEFRESH.IO

Codefresh offers a complete development environment in the cloud, that accelerates the time required to build great cloud apps. It’s accessible from any device and browser, and allows teams to collaborate on their code, deploy and monitor apps – all from a single, intuitive and fresh interface.

10. Deployment

This one goes hand in hand with the previous step – while you’re developing and of course after you’re done, you have to deploy your code. Sure, you can do it manually using any FTP software, but why not make it easier and deploy straight out of your development environment.

Helpful tool for Deployment: GITHUB.COM

The GitHub platform is widely known by the coder community, provides powerful collaboration and is the best place to share code with friends, co-workers, classmates, and complete strangers. Over seven million people use GitHub to build amazing things together. With the collaborative features of GitHub.com, their desktop apps, and GitHub Enterprise, it has never been easier for individuals and teams to write better code, faster.

11. Social Tools

Nowadays, it’s all about social networking – digitally of course. There’s a wide range of social networks that your business can and should use, whether to present yourself on more platforms or to support your customers. This should naturally be done with analyzable goals and targets, which need to be tracked and managed.

Helpful tool for Social Media: HOOTSUITE.COM

Hootsuite is the world’s most widely used social relationship platform, with more than 10 million users in 175+ countries. Use Hootsuite to manage your social media programs across multiple social networks from one integrated dashboard.

12. MVP(Minimum Viable Product)

The MVP theory hasn’t been around that long but startups are employing this strategy as it is very cost-effective. Create a minimum viable product or service, give it to the people and see what they do with it and think about it. Collect valuable feedback and then modify the product accordingly, instead of wasting months and years on developing something that is already “perfect” on launch.

Helpful tool for MVP: QUICKMVP.DEV

QuickMVP uses a super simple technique to help you validate a new startup idea in literally 5 minutes. It’s the only software that combines a Landing Page Builder with a Google Ad Creator in one tool. If you’re looking for something simple, this is the right place for you.

13. Marketing

Remember how we talked about market research? This is the continuation of that step. How you handle the marketing of your startup, is how you handle its whole image and the message you want to bring across to your customers and/or clients. Communication, support, visibility, branding….we could go on, but if you really think about it, everything is marketing. The following tool can help you – in some ways – to achieve your goals:

Helpful tool for Marketing: MAILCHIMP.COM

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform. MailChimp also offers a variety of plug-ins for other programs. Utilizing an open API, Mailchimp allows you to integrate it with PayPal, Google Analytics, Shopify, and more.

Marketing for Startups

14. Early Users

All ideas need proper testing, for some, you need a lot more people than your team can probably offer, so what do you do? Hire beta-testers of course. These early users, whether paid or not(in case of friends), will make sure that you know about every little bug, as well as visual or functional problems well before you officially launch your product. If you don’t have access to bigger groups of willing people, try these platforms to find your perfect testing team:

Helpful tool for Early Users: BETALIST.COM

BetaList has previously covered startups such as Pinterest, IFTTT and Mailbox before they launched and made it big. They provide pre-launch startups with their first hundred users. Their aim is to help startup founders better understand their customer through qualitative and quantitative research so they can make sure they are building the right product for the market.

15. Presentations

Who doesn’t like a good presentation? And who doesn’t NEED a good presentation? Not everyone likes making or even watching presentations, but we can assure you, that a startup will need at least a few of these in the course of building itself up. Investors and other potential partners will need to see what your idea is all about and you need to deliver the message with style and elegance. Create creative presentation background templates to engage your target audience. If you’re not a Powerpoint fan, try these web tools:

Helpful tool for Presentations: SLIDEBEAN.COM

Slidebean is an easy-to-use, web-based platform for building presentations. Their interface takes your content and it automatically formats it to create a great looking result. If you share your presentation through Slidebean you’ll be able to track who saw it, what percentage of the content they viewed and how much time they spent on each slide, making it ideal for tracking investor activity.

Also you can prepare effective sales and business pitch presentation using pre-designed pitch deck templates.

16. Product Demo

It’s all about presentation. Using today’s various methods to bring your audience a sneak-peak of your product can be rewarding. Take a look at the tool that we picked out for you:

Helpful tool for Product Demo: VIDEOSCRIBE.COM

VideoScribe is pure magic. Whiteboard-style animations, without the need of technical know-how. As a part of your marketing plan, create videos, tutorials, add illustrations and bring them to life if you want to. You can use it on your PC and Mac and as a mobile version with a limited set of features for your iDevices and as Android and Kindle Fire apps.

Launch Startup

17. Launching

Ready to launch? Ok then, but where to get that crucial traffic you need to drive to your site? Various registries and directories can be of service for that. Go out there, look around and submit your website/app/service/brand/name/whatever to as many possible places as you can within the scope of your industry.

Helpful tool for Launching: STARTUPLISTER.COM

This one will get you listed on 40+ sites which can be very helpful for an early stage startup. Each of the 40+ sites has been selected for specific metrics, mainly dofollow backlinks, large traffic and engagement, SEO quality and more. This one’s unfortunately not for free, but you get a 100% refund if you don’t see the result.

18. Analytics

After launching your product or service, you need to carefully study how users react and then adjust accordingly. Google Analytics is a good start, bud many users need tools aimed at more specific niches.

Helpful tool for Analytics: CRAZYEGG.COM

Thanks to heat maps and scroll map reports you gain from using Crazy Egg, you’ll be able to read your websites visitors like a book. See where people are clicking, on which sections of your site they stay for the longest and much more. The behavior your users show can have crucial information for you.

19. Customer Support

We can not stress this one enough. Customer support can actually make or break any kind of business. Do not under any circumstances underestimate this subject or your users will never let you forget it. Think your customer support strategy through and then, really be there for them using the channels you’ve decided on. The one’s we picked out for our series are among dozens more, so don’t be afraid to try them all out and see what suits you:

Helpful tool for Customer Support: ZENDESK.CO.UK

A cloud-based customer service software solution, Zendesk lets you centralize all your customer conversations so as to not lose track of anything. Zendesk is used by organizations in 140 countries to provide support in more than 40 languages.

20. Project Management

Every project has to be managed in a cost-effective and simple way. More and more teams are operating from different places in the world, but the tools we picked out for you are as much helpful for teams operating under one roof:

Helpful tool for Project Management: ASANA.COM

Asana is used in thousands of big companies and lets users put conversations and tasks together, track their status and priorities and see who owns each part of the effort. Free for teams of up to 15 people with unlimited projects and tasks, this one is a must-try.

Startup integration

21. Collaboration and Communication

Inside your team, you have to be able to communicate every issue in a direct and simple manner and be sure that a task is carried out when it supposed to. Are there tools for this? Yes they are:

Helpful tool for Collaboration and Communication: PODIO.COM

Podio is our personal favorite here at Billdu. We use it to keep track of all issues that each team-member has been assigned and what the state of said issues is. Podio users create workspaces to collaborate with specific groups of people and get their work done using Podio Apps. Anyone can build their own Podio Apps – using drag-and-drop, without a single line of code.

22. Productivity

Level up your startup’s productivity with powerful productivity tools. From project management software to collaboration platforms, these tools streamline workflows and boost efficiency. Discover the top productivity tools tailored for startups and unleash your team’s full potential.

Helpful tool for Productivity: EVERNOTE.COM

There aren’t many people who haven’t at least heard from Evernote. Tired of your old simplistic notes apps? Evernote pushes the note taking business to a new level wit it’s digital workspace. Evernote works across all your devices and synchronizes every piece of information you entrust with it.

23. Financial Management

In the fast-paced world of startups, financial management plays a crucial role in ensuring long-term success. Effective financial management allows startups to allocate resources wisely, make informed decisions, and navigate the challenges of scaling. From budgeting and cash flow management to strategic financial planning, mastering the art of financial management is essential for sustainable growth.

Helpful tool for Financial Management: BILLDU.COM

When it comes to running a business, effective financial management is key to success. Keeping track of expenses, invoicing clients, and monitoring cash flow can be a complex task. That’s where Billdu software comes in. Billdu offers a comprehensive solution designed to simplify your financial management processes. From creating professional invoices and managing expenses to generating insightful reports, Billdu streamlines your financial tasks, allowing you to focus on growing your business. Discover the power of efficient financial management with Billdu and take control of your business’s financial health.

24. Feedback & Bug Tracking

Not a single product or service has remained the same from their start. Constant adjustments and modifications based on feedback from your users is a must in every industry. You and your whole team can’t possibly hope to find every little bug hiding in your system, nor seeing your work from the perspective of every one of your users. So let them tell you what’s wrong, and how to fix it.

Helpful tool for Feedback and Bug Tracking: DOORBELL.IO  

If you’re looking to collect feedback from websites and mobile devices alike in one place, Doorbell is for you. Javacsript, iOS and Android SDK’s are available for setting up Doorbel in your application or use their API to create your own client. Doorbell is integrated with popular services like Pivotal Tracker, Trello, GitHub, Sprint.ly, Asana, Jira, Highrise and Lighthouse.

25. SHOP

Opening your own shop online can be both daunting and at the same time, an exhilarating experience. Digital products are on the rise as well as physical products sold online, so if you want to sell, nothing stands in your way. Check out the e-commerce platforms we’ve picked out for you and you’ll be well on your way to having your own online enterprise in no time:

Helpful tool for Shop: BIGCARTEL.COM

Simple shopping cart for artists, designers, bands, record labels, jewelry, crafters. Over 500,000 clothing designers, bands, record labels, jewelry makers, crafters, and other artists use Big Cartel to sell their merchandise.

We hope you’ve gained some interesting insights and tips. We also hope to see you open shop in the near future if that’s your plan.

For a startup, having invoicing sorted out is a must. Please have a look at our iPad invoice app and/or proceed to our Advice article on essential parts on an invoice.

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SEO Specialist at Billdu

David Fačko is an SEO specialist at Billdu, one of the best-rated invoicing software for freelancers in the world.

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