10. Best Online Estimate Software – Moon Invoice

Businesses and freelancers with more than 150+ monthly clientele generally require online estimate software for creating winning business estimates and quotes. Moon Invoice is a right-click for generating the best business proposals. In addition, the software has add-on features that convert estimates to invoices with a single click. And that saves both time and resources.
Moon Invoice users get ready-made templates for creating and sending quick construction and contractor estimates to their clients. In addition, the software has programmed a single share button for emailing estimates to the clients on the go! Apart from estimate generation, the online invoicing software also helps businesses with full-cycle invoicing modules, receipt creation, expense tracking, time-tracking, purchase order generation, and business reports.
11. Best cloud monitoring software: Middleware

Middleware is a full-stack, cloud-native observability platform that offers unified observability for end-to-end visibility into your entire IT stack. The tool provides a single platform to collect, index, and correlate your logs, traces, and metrics data.
Allowing you to get a complete view of their system performance, with all the relevant data in one place, making it easier to troubleshoot issues and identify trends.
One of the most attractive features of Middleware is its affordability. The platform is free for up to 2M logs and offers free infrastructure monitoring and APM for two hosts.
With a user-friendly interface and easy integration with other tools, Middleware is a powerful platform that can help businesses of all sizes improve their system performance and reduce downtime. So if you’re looking for a reliable, user-friendly observability platform, Middleware is definitely worth checking out.
12. Best Payroll Software: Gusto

It’s common for a lot of smaller companies to use seasonal or contract and full-time employees. Because of this, it’s common to need a payroll solution that can manage 1099 and W-2 workers. Gusto works well in these situations because this small business software can handle payroll tax and payroll processing responsibilities for any type of worker.
It makes it easy to onboard new employees and put them into the correct category depending on which type of worker they signed on to be. More importantly, Gusto considers both types of workers as employees, so your payroll running costs will be the same for someone you consider a contractor or freelancer versus a traditional full or part-time employee. It charges monthly fees, unlike the per-payroll cost structure that many other payroll companies use. So, you can run your payroll as much as you’d like without paying more for it. They also offer extra HR services if you need more support in your business.
When you choose Gusto, you’ll get an online help center that works for both companies and employees. There is also a 30-day trial that you can opt into with no additional commitment. This will give you enough time to decide if this small business software solution will work for you or not.
13. Best Document Management Solution: Google Workspace (formally G Suite)

Google offers a free solution for businesses to collaborate, be productive, and put cloud computing at their fingertips with G Suite. It’s great for freelancers or small businesses because it offers everything you need to manage your documents in a single centralized platform. There is a suite of individual apps that allows you to share and create spreadsheets using Google Sheets, documents using Google Docs, and presentations using Google Slides. Your team members can hold video meetings, secure data, access their email, and customize their email addresses to make them reflect your business and look more professional.
It’s some of the best software for small businesses due to these features, and it gets even better as it offers 15GB of free cloud storage space. This cloud storage space allows all of your team to upload large files and documents to share with anyone inside or outside of the company. It also allows document owners to assign permissions, access each file, and either full access, edit, or “view only” the documents.
You’ll get a 24/7 technical support team with this small business software that you can reach through email, phone, or chat. There are also multiple editions with Basic, Business, or Enterprise tier levels. You can get editions for nonprofits and schools, and you get a 30-day free trial for all of them.
14. Best Website Creation Software: Wix
Wix allows you to grow your business by designing and launching a high-quality website. No matter if you’re trying to promote your business, start a blog, open a store, or showcase your products and services, this is the small business software you should take a look at.
If you only need a small website, Wix allows you to use the drag-and-drop site builder to create it. You can easily choose from hundreds of free templates as your background too. Wix will give you its own web hosting and domain names, and you can choose from free and paid options. There is an App Market that you can use to add extra features and functionality to the website, like eCommerce and photo galleries to showcase your products or services. As a bonus, your website is mobile-ready once you launch it, and the editor is very intuitive and user-friendly. The image editor allows you to customize and tailor your images, and you can choose from over 40 galleries and stock images.
Wix has four pricing tiers starting at Combo, and going through Unlimited, Pro, and VIP, with prices that range from $14.00 a month to $39.00 a month. Each plan has customer support and care, but the VIP packages give you priority care.
15. Best Social Media Content Management Software: Buffer

This is an internet-based app that allows you to seamlessly manage your business’s social media content. The primary function of this business software solution is to share content across today’s most popular social media platforms. You can spread your content to reach a broader audience using a simple approach. Additionally, you can seamlessly connect to all of your business’s social media accounts while making it very easy to create posts and schedule their launch times.
Instead of logging into LinkedIn, Facebook, Instagram, Twitter, and Google+, this software will do it all at once for you with a single click. It also makes it quick and easy for you to upload posts all at once, and there is a browser extension available that allows the app to connect to Chrome, WordPress, and RSS readers. You can manage your profile, get insights and analytics, and compare stats, and it offers team collaboration. There is customized scheduling, Buffer support, and multimedia format sharing all at your fingertips too.
There are four pricing tiers for publishing that range from free to $99.00 a month, and there are two pricing tiers for analytics ranging from $35.00 to $50.00 a month. You can save 20% by billing annually, and each plan comes with a 30-day free trial. Now, if you wish to get more options, here are 11 alternatives to buffer you can look at.”
16. Best Helpdesk Software: Freshdesk

This is a cloud-hosted helpdesk that can work well for your small business. Since it’s unlikely that you can afford to have staff on hand 24 hours a day, Freshdesk can come in handy to help you deliver excellent customer support. It can broaden your company’s reach by offering multi-channel support, using gamification to increase productivity levels, and streamlining your operations using automation tools. Moreover, you can connect Freshdesk with numerous integrations, such as Freshdesk time tracking from TimeCamp, Jira, Dropbox, and many more. It also helps reinforce your customer service support by offering self-service portals.
There is a phone system built into Freshdesk that allows your business to take calls from clients, and it currently covers over 30 different countries. So, you can have call center operations for your business without needing to have a full-fledged business phone system to save you money. It has a feedback mechanism, real-time analytics, customized reports, customer and help desk satisfaction reports, identity and access management, custom ticketing, apps, and URLs, and much more.
For the helpdesk, you’ll get five pricing tiers that start with free and go up to $99.00 per month. There is also an Omnichannel option with two pricing tiers, and you have customer support on hand when you need it.
17. Best Chatbot Builder: Botsurfer

Many small businesses have realized the power of conversational marketing. Especially on platforms such as Facebook Messenger, you need to respond fast. Chatbots have proven themselves to be great helpers in engaging with conversations about your company and products.
There are some solid no-code chatbot builders available on the market but Botsurfer is dotting the i’s and crosses the t’s. It’s super easy to use and produces powerful results. That’s why we’ve decided to feature it as a bonus in this list of the best software for small businesses.
18. Best Customer Relationship Management Software: Salesmate

Salesmate is an ideal CRM and customer journey platform that enables you to automate your sales, marketing, and customer support processes.
You can also use it as a Google CRM platform that seamlessly integrates with your favorite G Suite apps, like Gmail, in seconds and improves your team’s productivity.
Salesmate’s marketing automation feature is highly advanced and allows you to automate various processes such as lead scoring, sending email blasts, conducting NPS surveys, A/B testing, and much more!
19. Best All-In-One Sales Automation Software: Snov

Every small business needs a tool that would work as a single platform for growing sales. Snov.io is such a software. It combines the power of a CRM (absolutely free, by the way) with the cutting-edge functionality for lead generation and cold outreach.
With Snov.io, you can find email address of potential customers all through the web including such giant socials as LinkedIn, verify emails to be sure your contact list is valid, create email drip sequences and program follow-ups triggered by the reaction of your potential customers to the previous email message. On top of that, Snov.io allows you to track the performance of your email campaigns and identify any bottlenecks for further improvement of your sales outreach strategy.
If you only start your way in email marketing, Snov.io has got an email warm-up tool to help you gain the reputation of a credible sender and grow your email deliverability. In case you have any issues with the inbox placement, the tool will also come in handy.
A simple yet effective CRM, which goes as a free addition to every Snov.io plan, enables you to create sales pipelines with up to 100 stages and organize your leads throughout every stage so that you clearly understand how close your prospects are to becoming your customers.
The abundance of Snov.io tools and features impresses by the mild pricing. The minimum plan that would embrace all required functionality will cost you only $39/a month. Meanwhile, Snov.io has got a forever freemium in case you want to try it all and identify your own scale. As soon as you, Snov.io will offer you the best-fit plan including the fully customizable option.
20. Best Email Marketing Automation Software: Notifyvisitors

NotifyVisitors is an email marketing software platform built to empower small businesses and help them succeed in their email marketing efforts. Not only does it provide a straightforward email building experience, but it also offers email automation capabilities to simplify email campaigns for users. With the utilization of segmentation and data-driven automation predictive rules, NotifyVisitors provides the perfect combination of power and simplicity to drive the results that small businesses are searching for.
With NotifyVisitors, you are able to build email lists in no time and then narrow down these lists for pinpoint personalization of each message. You’ll be able to design attractive email templates and track important metrics such as open rates, clicks, and web visits from subscribers. NotifyVisitors allows you to fully personalize email messages while dramatically increasing the efficiency of your email marketing campaigns.
Moreover, it offers a feature rich free plan. Paid plan starts from $49/per month.
21. Best Backup & Replication Software: Nakivo

Nakivo Backup & Replication is the complete backup solution and disaster recovery of physical, virtual, cloud, SaaS and hybrid environments. All data protection activities can be scheduled and managed from a single dashboard in a web-based interface available from any location or device with internet access.
Nakivo can be used to recover individual files and application objects, as well as entire virtual machines, physical machines, hosts, and clusters.With the help of this software, you are able to plan backup operations and have them carried out automatically. Controlling and managing activities that are dependent on a schedule is made possible by the calendar dashboard feature.
Nakivo enables you to create as many versions of your backups as needed without any restrictions. You can create backup copies automatically once the backup workflow is finished and send copies to multiple locations, such as the cloud, tape, hard drive, etc. Multiple backup copies across various storage options increase your chances for a successful recovery.
Both subscription and perpetual licensing options are provided for purchasing VMware, physical, and cloud-based data backup, as well as Hyper-V backup solution. The Nakivo solution is suitable for SMBs and enterprises due to its flexible licensing and five different editions. The subscription price for all IT infrastructures begins at $29 per workload per year. Perpetual backup for physical machines; prices start at $19 per workstation and $58 per server. Perpetual licensing for Hyper-V, Nutanix and VMWare – starts at $229 per CPU socket.
22. Best QR Code Generator Software: Beaconstac

Beaconstac is the #1 most user-friendly QR Code generator on G2. It can easily create static and dynamic QR codes for different purposes, such as for sharing videos, PDFs, website URLs, digital business cards with your contact information, and many more.
It stands out for having a very user-friendly interface from which you can evaluate the efficacy of your QR code and, if necessary, change your campaigns.
This is made possible by the software’s smooth integrations with Zapier, Google Analytics, Workato, and a variety of other applications to automate workflows and minimize data silos. Be it for creating custom landing pages for your campaigns, digital business cards for your clients and employees, or contactless menus for your restaurant, Beaconstac’s custom QR Code generator has got you covered.
The solution delivers enterprise-level SSO, GDPR compliance, and SOC2 Type 1 & Type 2 certification to ensure the greatest level of data safety for your QR Codes. You can customize everything from logos to the frames and the background color of the QR Codes. They offer a free trial of 14 days for you to try out the solution before purchasing it. The paid plans start at $8 and come with many features.
23. Best photo editing software: Colorcinch

Stunning photos make your brand more visible and boost traffic that leads to more opportunities. Colorcinch comes with AI- powered photo effects and editing tools that lets you craft personalized and eye-catching images with just a few clicks. No learning curve is needed as Colorcinch comes with a very simple and intuitive interface.
You can play around with its photo text editor and its creative collection of masks & overlays, frames, graphics & icons. Make your images pop, crop, resize, change background, and enhance them so they’re perfect for your site and the different social media channels. With Colorcinch, you can also compress your images to reduce their file size while maintaining their quality.
What’s good is that you can quickly access your projects and resume editing from anywhere in the world -online and offline. Colorcinch comes with a free plan, you can access numerous essential effects and features. The paid plan (billed annually at $59.88) lets you access all premium features, all graphics and icons, and higher resolution exports.
24. Best Design Tool: Picsart

Picsart is the world’s largest platform of AI-powered tools to equip all people for professional-quality image and video editing. Ease of use and speed are key, while exclusive and customizable fonts, color gradients, backgrounds, and stickers deliver the freedom to create engaging content without a design school degree. Start from a library of pre-made templates, and gain access to a creator community of free-to-edit inspiration to reinvent, reuse, and export for all your marketing team’s needs.
Their smart tools such as AI Photo Enhancer, Background Remover and others allows for everything from easy removal of backgrounds from images to quick customization to fit your brand. They also have a free-to-edit templates library that allow you to start edits inspired by others, rather than working from scratch.
You can use their wide range of free tools or get a plan to access premium tools starting at 4.99$.
25. Best Applicant Tracking System: iSmartRecruit

iSmartRecruit offers highly reliable ATS & CRM software that streamlines the hiring process for hiring managers, recruiters, and recruiting and staffing agencies. Most importantly, it is affordable, customizable, and has every feature our recruiting team needs. The tool for making the recruitment workflow smoother for small & mid-size businesses.
Moreover, it is integrated with many job boards, Gmail, Outlook, and social platforms. A fast-growing cloud-based applicant tracking system provides remarkable recruitment experience to companies and recruiting agencies.
Finally, it offers flexible and customized recruiting solutions at every stage of the recruitment cycle and transforms the process to a whole new level. The product provides brilliant solutions to make the hiring process right and straightforward. It enhances companies’ chances of hiring candidates that fit their needs and culture without compromising the candidate experience. The price of this software starts at €29/month.
26. The best all-in-one cloud phone solution: CloudTalk

CloudTalk is a modern VoIP phone system designed to meet the needs of contemporary businesses. More than 2,500 companies, such as DHL, Yves Rocher, and Glovo, depend on CloudTalk for its exceptional call quality and extensive array of features. With over 70 advanced calling capabilities, 160 international phone numbers, and seamless integration with Helpdesk, CRM, and eCommerce systems. CloudTalk makes it easier for your sales and customer support teams to perform their duties. If you’re a small or mid-sized business looking to expand, CloudTalk is the perfect phone system for you.
With CloudTalk, you can get started for as little as $25 a month! For those seeking advanced features and even greater flexibility, CloudTalk also offers Expert and Custom plans at affordable rates of $30 and $50 per month, respectively. Also you can try it all out for free with 14-day trial.
In today’s fast-paced business world, having a reliable and efficient business phone system is crucial for any small business. That’s where Community Phone comes in. It’s a phone system designed specifically for small businesses that provide high-quality voice communication and advanced call features at an affordable price.
With Community Phone, businesses can enjoy various features, including unlimited calling and texting, call forwarding, voicemail, and more. The system is also highly customizable, allowing businesses to tailor it to their needs and preferences.
What sets Community Phone apart from other business phone software is its commitment to providing excellent customer service. The company’s customer support team is available 24/7 to assist with any issues or concerns that may arise. Additionally, Community Phone offers a satisfaction guarantee, ensuring customers are satisfied with the system’s performance.
The system is intuitive and user-friendly, making it easy for businesses to set up and manage their phone system without technical expertise. Plus, the company provides training and support to ensure that businesses can take full advantage of all the features the system offers.
28. Best Product Management Software: Chisel

Chisel is the ultimate product management tool that simplifies the product development process. It offers three key features – managing the product roadmap, aligning the team, and collecting and managing user feedback, making it a must-have for any product manager.
With Chisel, you can easily collaborate with your team, track progress, and prioritize tasks. Its intuitive interface and powerful features ensure your team is always on the same page, increasing productivity.
Say goodbye to scattered spreadsheets and hello to a more efficient way of working with Chisel. Try it for free today, with paid plans starting at just $49 per maker/month.
Honorable mentions (Bonus tools)
If you are looking for some extra tools or alternatives to the tools we showed you, here is the bonus list. We picked the best paid and free tools that will help you run and scale your small business smoothly.
Time tracking: Clockify, My Hours, Harvest, DeskTime
Scheduling online meetings with clients: Calendly, Appointly
Email marketing software: MailerLite, Sendinblue, ConvertKit
Project management software: ClickUp, Monday.com
Payment processors software: Stripe
Grammar corrector: Grammarly
Graphic editor: Canva
All-in-one solution for online creator businesses: Hotmart
Online PDF editor: PDFLiner
Phone system: GetVoip
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