47 Best Software for Small Businesses in 2024

Looking for ways to optimize your small business operations in 2023? The software landscape has never been more favorable for small business. With solutions that offer everything from robust Customer Relationship Management (CRM) and precise accounting tools to efficient project management and e-commerce platforms, the best software packages now blend cutting-edge technology with intuitive, user-friendly interfaces. These solutions are designed not merely to meet your business’s immediate needs but to offer scalability and flexibility for future growth. Making the right software choice could very well be the catalyst for your small business’s next stage of success.

Since there are dozens of small business software solutions available, we’ve rounded up the best options available in the current market. We picked each one because they have a proven track record of meeting the biggest needs small businesses have. These needs include affordability, intuitiveness, and flexibility, and they have excellent support options when you need them. This is essential because many small businesses don’t have an IT team to call when things go wrong. So, without further ado, let’s dive in. However, many solutions must be adjusted to your unique operations; thus, talk with consultants to better understand you need and then seek options to outsource application development.

Small businesses looking to expand their digital presence should consider offshore app development services, which can provide cost-effective and high-quality solutions.

What to consider when choosing small business software?

• Functionality: Does the software offer the specific features and tools your business needs, such as inventory management, customer relationship management, or financial tracking.
• Scalability: Can the software grow with your business? Look for options that offer additional features or modules you can add as needed.
• Ease of Use: The interface should be user-friendly so that employees can adapt quickly, minimizing the learning curve and any disruptions to daily operations.
• Integration: Check whether the software can integrate seamlessly with other tools you’re currently using, such as email platforms, e-commerce systems, or accounting software.
• Cost: Consider both the upfront costs and any ongoing subscription fees or maintenance costs. Ensure that the software fits within your budget constraints.
• Customization: Can you tailor the software to meet your specific business requirements, such as custom reports or workflow automation? Consider checking expert’s guide to outsourcing companies before taking specialized services or support.
• Security: Assess the software’s security features to ensure your data will be well-protected.
• Customer Support: Ensure that adequate customer support is available, preferably with multiple channels like email, phone, and live chat, to help you resolve any issues that may arise.
• Reviews and Testimonials: Look for third-party reviews or ask for client testimonials to get an unbiased perspective on the software’s performance and customer satisfaction.
• Compliance: Make sure the software complies with any legal or industry-specific regulations relevant to your business, such as GDPR for customer data.
• Deployment Options: Consider whether the software offers deployment options that suit your business, such as cloud-based or on-premises installations.

Discover the best software for small business, designed to enhance your operations and elevate your success.

Invoicing & Accounting Software

1. Billdu

First up is Billdu, a comprehensive software suite that works wonderfully for small and large businesses alike. This is an invoicing and expense tracking software platform that allows you to streamline your accounting and any payment transactions.

You can create invoices and estimates with a push of a button and personalize them with your business information and logo, track your expenses, and offer online payment options to speed up how quickly your customers pay. You can also scan all of your bills and receipts in real-time using the scanner that is inbuilt into the mobile apps.

As a bonus, you don’t have to worry about expensive and complicated accounting software with Billdu. Instead, this small business software allows you to invite your accountant right onto the platform to access all of the relevant information. They can get all of the financial reports they need to balance your books, do your taxes, and make sure you stay on track with one click.

Billdu is also available as an app for iPhone and Android and as an online web app with a 30-day free trial. So, you can take it anywhere and access your important financial information regarding your business right from your phone while you’re on the go.

Price: Free – $16.99/month

2. MoonInvoice

Businesses and freelancers with more than 150+ monthly clientele generally require online estimate software for creating winning business estimates and quotes. Moon Invoice is a right-click for generating the best business proposals. In addition, the software has add-on features that convert estimates to invoices with a single click. And that saves both time and resources.

Moon Invoice users get ready-made templates for creating and sending quick construction and contractor estimates to their clients. In addition, the software has programmed a single share button for emailing estimates to the clients on the go! Apart from estimate generation, the online invoicing software also helps businesses with full-cycle invoicing modules, receipt creation, expense tracking, time-tracking, purchase order generation, and business reports.

Price: Free – $19.99/month

3. Xero

Any business owner will tell you that accounting isn’t their favorite thing to do, but it’s essential that you keep good records. Having the best software for small businesses on hand can help keep you on track. For accounting, Xero does a fantastic job. This is a cloud-based accounting solution that targets smaller businesses.

You’ll get the tools to help you monitor your financial performance and cash flow using real-time monitoring, and it has a host of features for accountants to help ensure your business has healthy balance sheets. You can tailor your financial reports to track specific KPIs, accept online payments from credit cards, PayPal, and Stripe, and send invoices.

It’s possible to connect Xero right to your bank to make deposits, claim expenses, track projects, and set up payroll to ensure all of your employees get paid on time.

Additionally, you can send automatic payment reminders to your clients, and you get free, unlimited tech support 24 hours a day, 7 days a week. You can try it for free for 30 days with no limit on how many users you allow in.

Price: Free – $35.00/month

Payment software

4. PayPal

Along with Stripe, PayPal is the biggest online payment solution available for individuals and businesses of all sizes. Both platforms have a huge range of items in common, including a payment processing fee of $0.30 and 2.9% of the transaction amount. Stripe does have more customization offers for bigger companies, but PayPal is easier to use and set up. It allows customers and businesses around the world to use credit cards or bank accounts to accept and send payments. This flexibility has made PayPal one of the most widely used platforms for eCommerce.

You can easily add the PayPal button to your payment page, and this lets your customers use PayPal credits, PayPal, or Venmo to make their purchases in two easy clicks. They can also hook their bank account or debit cards directly to PayPal to pay that way.

Currently, there is no free trial period with PayPal. However, you also won’t pay termination or startup fees on most plans either. There are several tech support resources available for you, including a resolution center, community forum, email support, and text support.

Price: 1.90% + fixed fee – 3.49% + fixed fee

Time Tracking Software

5. Toggl

Next up is Toggl. This small business software solution is a great choice if you want to focus on time tracking. It works well for freelancers, very small businesses, and entrepreneurs who need to use a simple time tracker. This software is all about ease of use because your employees can track time instantly across hundreds of devices, third-party apps, and computers.

All you have to do is click Start and the timer will go. It’s free with a few paid tiers that start at $8.00 a month. As you go up in tiers, you’ll get more features. For example, Toggl Track offers an auto tracker and calendar integration. Toggl Hire allows you to set up a Smart Skills test to screen potential applicants for open positions to make the hiring process smoother.

There are also add-ons you want to consider like invoicing software to help your small business streamline your accounting to ensure you get all of your payments on time. There is currently a 30-day free trial that allows you to test out all of the software’s features, and you get a free self-service help center on the website if you run into problems.

Price: Free – $20.00/month

6. Everhour

Everhour sets itself apart by offering seamless integration for effective time management. Unlike other time tracking tools, Everhour focuses on harmonious integration with popular project management platforms like Asana, Trello, Notion, ClickUp or Basecamp.

Their commitment to integration means that you don’t have to switch between systems to track time, enhancing accuracy and efficiency. While some tools may overcomplicate the process by requiring manual project creation and mapping, Everhour effortlessly syncs with your existing projects. By directly injecting controls into your chosen platform’s interface, they make tracking time a seamless part of your workflow. Their priority is ensuring you can effortlessly manage your projects while efficiently tracking time, a unique approach that sets Everhour apart.

Everhour offers plans to suit every team’s needs. For small teams looking for basic time tracking features, our starting plan is available for free. You can sign up for their free 14-day trial.

Price: Free – $8.50/month

7. Apploye

Apploye is a comprehensive time tracking and employee monitoring software designed for in-office, remote and hybrid teams.

Beyond simply logging hours, it does remote employee monitoring, doing productivity analysis using keyboard strokes and mouse movements. It even takes random screenshots of the user’s screen and monitors Apps and URLs usage. 

Apploye captures the clock-in and clock-out timings and it will automatically generate timesheets for users. Additionally, Apploye’s integrated system lets you efficiently calculate payroll.  Its GPS feature keeps tabs on the physical locations of team members, ensuring transparency in fieldwork. 

Overall Apploye is a great tool for small businesses trying to manage time efficiently and boost productivity.

Price: Free – $3.50/month

Project Management Software

8. Trello

Managing projects when you’re a small business can be challenging, especially when you have more than one project running at a time. This is where Trello excels. It’s a task management and collaboration tool that can support all kinds of projects. You can use it for content development, marketing campaigns, sales tracking, customer support, HR tracking, and data entry. You should note that while it does work for most projects, it won’t work for invoicing and budgeting. However, you can attach these kinds of documents.

For anyone who has a smaller business, Trello also works hard for you as one of the best project management software tools. It’s an easy-to-use and very convenient tool that’ll help you track your projects through features like due dates, users, card cover photos, labels, task commenting, and priorities. You can attach images, files, or documents to every project management work queue. In turn, this will help your projects stay organized and on track from start to finish to ensure you hit your deadlines.

Customer support is available to all users from 9:00 to 5:00 Eastern Time, Monday through Friday. Holidays are the exception. The Trello Business Class is also available as a 30-day free trial that includes advanced features with unlimited functionality.

Price: Free – $17.50/month

Team Communication Software

9. Slack

Slack is great for collaborating with your employees or teammates because you can use it to communicate with them as a unified communication service, on any desktop or mobile device. It works well for small businesses that might not have a single office or that have employees working remotely. You’ll get a huge suite of features like video and audio calling capabilities.

You can also easily integrate Slack with other business tools like Google Drive and Mailchimp to give you greater efficiency when you use these platforms to push your business forward. It’s possible to use Slack to share or upload files like JPEGs, Word docs, PDF files, MOVs, and files directly from Google Drive. It’s easy to keep track of files and discussions, and you can create unique rooms for different projects or teams. There’s also a private direct messaging feature available where you can talk to your teammates one-on-one.

You’ll get tiered pricing plans that allow you to access back beyond the first 10,000 messages you send. There is a help center on Slack that includes help request forms and self-service resources.

Price: Free – $11.75/month

10. Zoom

Zoom is a great choice for a small business looking for a reliable, affordable unified communications platform. You are probably familiar with Zoom Meetings, which is known for being easy to use, reliable, and simple – especially for meetings with external participants – compared to other solutions on the market.

All paid tiers of Zoom now come with AI capabilities for paid users*, such as taking and sharing notes for you or letting you know what you missed during a meeting. Zoom also offers a wide communications platform, and its plans come with other foundational business software included, like a team chat product that lets you communicate across any supported device. If screen recording is helpful to your workflow, whether for sharing ideas or creating short marketing videos, Zoom recently added an asynchronous video clips tool to its paid plans.

It is also easy to add additional communications products to your Zoom platform for a single experience with just one bill to pay, like its softphone product or appointment booking capability.

Zoom offers tiered pricing plans with bundles suited to a variety of needs. AI Companion is included with paid tiers for paid users at no additional cost. You can also mix and match licenses to get the right level of capabilities across your team.

Price: Free – $219.90/month

Customer Relationship Management Software

11. Salesmate

Salesmate is an ideal CRM and customer journey platform that enables you to automate your sales, marketing, and customer support processes.

You can also use it as a Google CRM platform that seamlessly integrates with your favorite G Suite apps, like Gmail, in seconds and improves your team’s productivity.

Salesmate’s marketing automation feature is highly advanced and allows you to automate various processes such as lead scoring, sending email blasts, conducting NPS surveys, A/B testing, and much more!

Price: Free – $40.00/month

12. Snov

Every small business needs a tool that would work as a single platform for growing sales. Snov.io is such a software. It combines the power of a CRM (absolutely free, by the way) with the cutting-edge functionality for lead generation and cold outreach.

With Snov.io, you can find email address of potential customers all through the web including such giant socials as LinkedIn, verify emails to be sure your contact list is valid, create email drip sequences and program follow-ups triggered by the reaction of your potential customers to the previous email message. On top of that, Snov.io allows you to track the performance of your email campaigns and identify any bottlenecks for further improvement of your sales outreach strategy.

If you only start your way in email marketing, Snov.io has got an email warm-up tool to help you gain the reputation of a credible sender and grow your email deliverability. In case you have any issues with the inbox placement, the tool will also come in handy.

A simple yet effective CRM, which goes as a free addition to every Snov.io plan, enables you to create sales pipelines with up to 100 stages and organize your leads throughout every stage so that you clearly understand how close your prospects are to becoming your customers.

Price: Free – $75.00/month

Online Booking & Scheduling Software

13. SimplyBook

Leading the way in online booking and scheduling, SimplyBook.me offers a rich set of features tailored for small to medium-sized businesses. It facilitates seamless appointment booking through a customizable interface, integrates payment processing for convenience, and provides comprehensive admin and client apps for easy management and access on the go. 

The platform’s versatility extends to automated SMS/email reminders, ensuring clients stay informed. With flexible pricing, SimplyBook.me is an all-encompassing solution for businesses looking to enhance their booking system, streamline payments, and improve overall client engagement.

Price: Free – $65.00/month

HR Software

14. iSmartRecruit

iSmartRecruit offers highly reliable ATS & CRM software that streamlines the hiring process for hiring managers, recruiters, and recruiting and staffing agencies. Most importantly, it is affordable, customizable, and has every feature our recruiting team needs. The tool for making the recruitment workflow smoother for small & mid-size businesses.

Moreover, it is integrated with many job boards, Gmail, Outlook, and social platforms. A fast-growing cloud-based applicant tracking system provides remarkable recruitment experience to companies and recruiting agencies.

Finally, it offers flexible and customized recruiting solutions at every stage of the recruitment cycle and transforms the process to a whole new level. The product provides brilliant solutions to make the hiring process right and straightforward. It enhances companies’ chances of hiring candidates that fit their needs and culture without compromising the candidate experience. 

Price: Free – $49.00/month

15. Testlify

Testlify is a talent assessment platform designed to streamline the hiring process for businesses. It allows companies to assess candidates’ skills and aptitudes through a variety of online tests, helping to identify the most qualified individuals for the job. Testlify’s unique AI-powered assessment technology is a proven solution against high employee turnover rates. Get rid of the manual tasks in your hiring process and automate laborious processes from ‘Apply’ to ‘Hire’. A fun, engaging, and quick assessment process ensures minimal drop-off rates throughout your recruitment process. Experience unprecedented control of your hiring funnel through deep business intelligence.

Price: Free – $99.00/month

Customer Service Software

16. Freshdesk

This is a cloud-hosted helpdesk that can work well for your small business. Since it’s unlikely that you can afford to have staff on hand 24 hours a day, Freshdesk can come in handy to help you deliver excellent customer support. It can broaden your company’s reach by offering multi-channel support, using gamification to increase productivity levels, and streamlining your operations using automation tools.

Moreover, you can connect Freshdesk with numerous integrations, such as Freshdesk time tracking from TimeCamp, Jira, Dropbox, and many more. It also helps reinforce your customer service support by offering self-service portals.

There is a phone system built into Freshdesk that allows your business to take calls from clients, and it currently covers over 30 different countries. So, you can have call center operations for your business without needing to have a full-fledged business phone system to save you money. It has a feedback mechanism, real-time analytics, customized reports, customer and help desk satisfaction reports, identity and access management, custom ticketing, apps, and URLs, and much more.

It’s important to consider alternatives like Zendesk when making your decision. Both Freshdesk and Zendesk offer similar features, but they may have different strengths and weaknesses that cater to your specific needs. Carefully evaluate Freshdesk vs Zendesk to choose the best fit for your small business.

Price: Free – $80.00/month

ChatBot Software

17. BotSurfer

Many small businesses have realized the power of conversational marketing. Especially on platforms such as Facebook Messenger, you need to respond fast. Chatbots have proven themselves to be great helpers in engaging with conversations about your company and products.

There are some solid no-code chatbot builders available on the market but Botsurfer is dotting the i’s and crosses the t’s. It’s super easy to use and produces powerful results. That’s why we’ve decided to feature it as a bonus in this list of the best software for small businesses.

Price: Free – $99.00/month

Customer Experience Software

18. Uxtweak

UXtweak is a must-have customer and user research tool for any small business that wants to quickly and effectively conduct market and user research, collect feedback, or test the usability of products. This UX research platform offers an extensive variety of features that can be used for website/app usability testing, optimization of navigational layout with an online card sorting tool, surveys, gathering data to analyze user behavior, and much more. 

Another great advantage of UXtweak is its capability to recruit testers for your digital products or respondents for your business’s market research from all around the world. Their user panel spans 130 countries and allows you to easily recruit the audience you need. For example, just in Australia alone, they have 1.82 million users available, making conducting user testing in Australia, a breeze and affordable, even for small businesses.

Price: Free – $179/month.

19. Staffino

Staffino is a customer experience management software designed to help businesses collect, analyze, and act on customer feedback in real-time. The platform aims to streamline the process of understanding customer needs, expectations, and pain points, providing actionable insights that can be used to improve products, services, and overall customer satisfaction.

With a suite of features including feedback collection, sentiment analysis, and real-time reporting, Staffino empowers organizations to create exceptional customer experiences that drive loyalty and growth. Whether you’re a small business or a large enterprise, Staffino offers a scalable solution to elevate your customer and employee engagement strategy.

Price: Get a demo or request a custom quote.

Call Center Software

20. CloudTalk

CloudTalk is a modern VoIP phone system designed to meet the needs of contemporary businesses. More than 2,500 companies, such as DHL, Yves Rocher, and Glovo, depend on CloudTalk for its exceptional call quality and extensive array of features. With over 70 advanced calling capabilities, 160 international phone numbers, and seamless integration with Helpdesk, CRM, and eCommerce systems.

CloudTalk makes it easier for your sales and customer support teams to perform their duties. If you’re a small or mid-sized business looking to expand, CloudTalk is the perfect phone system for you. You can try it all out for free with 14-day trial.

Price: Free – $50.00/month

21. Nextiva

Nextiva is an all-in-one business communications software that provides small business phone systems, VOIPs and call center solutions for enterprises. With Nextiva, you can manage all the conversations happening in your business on one platform. With more than 2 billion calls done on the Nextiva network per year, it is the most robust and advanced call center software for businesses of all sizes. 

Nextiva’s feature-rich platform ensures that companies are fully equipped to handle their communications effectively, providing solutions that integrate voice, video, and chat, allowing for seamless interaction with customers and within teams. It offers extensive customization options, enabling businesses to create a communication environment that caters to their specific needs, promoting productivity and enhancing user experience.

Price: Free – $32.95/month 

22. CommunityPhone

In today’s fast-paced business world, having a reliable and efficient business phone system is crucial for any small business. That’s where Community Phone comes in. It’s a phone system designed specifically for small businesses that provide high-quality voice communication and advanced call features at an affordable price.

With Community Phone, businesses can enjoy various features, including unlimited calling and texting, call forwarding, voicemail, and more. The system is also highly customizable, allowing businesses to tailor it to their needs and preferences.

What sets Community Phone apart from other business phone software is its commitment to providing excellent customer service. The company’s customer support team is available 24/7 to assist with any issues or concerns that may arise. Additionally, Community Phone offers a satisfaction guarantee, ensuring customers are satisfied with the system’s performance.

The system is intuitive and user-friendly, making it easy for businesses to set up and manage their phone system without technical expertise. Plus, the company provides training and support to ensure that businesses can take full advantage of all the features the system offers.

Price: Free – $39.00/month

23. GetVoip

GetVoIP is a comprehensive online platform dedicated to providing in-depth analysis, reviews, and comparisons of various Voice Over IP (VoIP) services and solutions. The platform serves as a go-to resource for businesses of all sizes, as well as individuals, who are interested in upgrading or implementing new communication systems.

GetVoIP aims to simplify the often complex decision-making process involved in choosing a VoIP service by offering a range of tools and informational content. This includes detailed reviews of different VoIP providers, feature comparisons, and user-generated feedback, all designed to help potential customers identify the best fit for their specific needs.

In a landscape where communication technology is constantly evolving, GetVoIP serves as a valuable, up-to-date resource for making sense of the myriad of options available. Whether you’re a small business owner looking to switch to a more flexible communication system or an enterprise-level operation in need of robust and scalable solutions, GetVoIP aims to guide you through the maze of choices, helping you make a more informed and confident decision.

Price: Free – $40.00/month

Email Marketing Software

24. Getresponse

GetResponse is a comprehensive email marketing platform designed to enhance the online presence of businesses. It offers an array of advanced tools that allow users to effortlessly manage email campaigns, generate leads, and promote and sell products.

With features such as AI-powered email generation, landing page creation, webinars, multichannel engagement, and detailed analytics, GetResponse streamlines marketing efforts for both novice and experienced users. For businesses on the go, the platform also provides mobile apps, ensuring constant connectivity to campaigns and insights.

Whether starting out or scaling up, GetResponse promises to power up businesses with its best-in-class marketing solutions.

Price: Free – $83/month

25. Notifyvisitors

NotifyVisitors is an email marketing software platform built to empower small businesses and help them succeed in their email marketing efforts. Not only does it provide a straightforward email building experience, but it also offers email automation capabilities to simplify email campaigns for users. With the utilization of segmentation and data-driven automation predictive rules, NotifyVisitors provides the perfect combination of power and simplicity to drive the results that small businesses are searching for. 

With NotifyVisitors, you are able to build email lists in no time and then narrow down these lists for pinpoint personalization of each message. You’ll be able to design attractive email templates and track important metrics such as open rates, clicks, and web visits from subscribers. NotifyVisitors allows you to fully personalize email messages while dramatically increasing the efficiency of your email marketing campaigns.

Price: Free – $110.00/month

26. Smartlead

Smartlead is a cold email outreach software. This tool is perfect for small businesses, especially if they are looking for ways to generate B2B leads. With this tool, you can send up to 1000s of cold emails per day without damaging domain reputation or getting blacklisted. 

Whether you have just started your business or have a small team, it’s the perfect lead generation tool via cold email marketing. It will help you achieve the much needed confidence small organizations need by skyrocketing your revenue within a short period. 

Besides common cold email tool features—such as unlimited warmups and team members, A/B testing, and master inbox—Smartlead is popular for its powerful API. It lets you automate almost every step in a cold email campaign. From writing emails with ChatGPT to exporting data from campaigns, it does it all. Not to forget, its excellent customer support and pocket-friendly pricing. 

Price: Free – $78.00/month

Social Media & Content Management Software

27. Buffer

This is an internet-based app that allows you to seamlessly manage your business’s social media content. The primary function of this business software solution is to share content across today’s most popular social media platforms. You can spread your content to reach a broader audience using a simple approach. Additionally, you can seamlessly connect to all of your business’s social media accounts while making it very easy to create posts and schedule their launch times.

Instead of logging into LinkedIn, Facebook, Instagram, Twitter, and Google+, this software will do it all at once for you with a single click. It also makes it quick and easy for you to upload posts all at once, and there is a browser extension available that allows the app to connect to Chrome, WordPress, and RSS readers. You can manage your profile, get insights and analytics, and compare stats, and it offers team collaboration. There is customized scheduling, Buffer support, and multimedia format sharing all at your fingertips too.

You can save 20% by billing annually, and each plan comes with a 30-day free trial. Now, if you wish to get more options, here are 11 alternatives to buffer you can look at.”

Price: Free – $120.00/month

28. Plann

Introducing Plann, a powerful social media scheduler designed to meet the needs of individuals, small businesses, and large enterprises. This an all-in-one Instagram and social media content planner, scheduler + strategist with post ideas, free templates – plus a free link-in-bio tool that empowers you to efficiently manage and optimize your social media presence, saving you time and enhance your online marketing efforts.

With Plann, you can effortlessly plan and schedule posts across multiple social media platforms, including Instagram, Facebook, Twitter, and more. Its intuitive interface allows you to create visually captivating content, curate a cohesive feed, and preview how your posts will appear before they go live. Whether you’re a solo entrepreneur or part of a social media team, Plann offers the flexibility and functionality to suit your specific requirements.

One of Plann’s standout features is its advanced analytics and reporting capabilities. Gain valuable insights into your social media performance, track engagement metrics, and identify your top-performing content. This data-driven approach enables you to refine your social media strategy, optimize your reach, and ultimately grow your online presence.

To make your social media management even more convenient, Plann is available as a mobile app for both iPhone and Android and an online web app accessible from any device with internet connectivity. 

Experience the power of Plann with a 7-day free trial, providing ample time to explore its features and assess its suitability for your social media needs. 

Price: Free – $60.00/month

29. Storydoc

Storydoc is an all-encompassing interactive content and business deck creator. Impress potential clients or investors and move the needle with Storydoc’s AI pitch deck generator or its proposal creator. You can access a vast library of templates for any use case you can think of and use AI technology to dress up interactive decks with tailored text and cohesive media and branding.

Integrate Storydoc with your CRM and send out your personalized decks to entire lists of contacts with a click. Embed any kind of marketing or sales tool into your deck such as Calendly, Vidyard, or Hubspot.

Built-in content analytics will keep you aware of how your decks are performing, who’s opening them, and on what devices they’re being read. That’s because Storydoc’s mobile UX is just as good as its web experience, specially designed for busy decision-makers on the go.

Price: Free – $45.00/month

30. Tagshop

Tagshop is a software-as-a-service tool and one of the top-rated marketing apps for Shopify that offers some of the most effective features of all time. With Tagshop, users can seamlessly manage their social content and leverage it by seamless e-commerce integrations.

Tagshop allows users to aggregate content from over 15 popular social platforms like Instagram, TikTok and Facebook. It also supports users to add shoppable product tags to the collected content, curate a feed of the content and integrate it into touchpoints such as website homepage as product pages.

By using Tagshop, e-commerce businesses can manage their social content more efficiently and actually utilize it by showcasing it on valuable touchpoints. That’s not all, Tagshop offers customization and personalization features that help in making the content more presentable. 

Price: Free – $299.00/month

Conversational Marketing Software 

31. SendPulse

Taking its origins as an email marketing service, SendPulse grew in popularity as well as in features. Now, the platform is all about building an automated sales pipeline backed up by a variety of marketing channels. Small and mid-sized businesses can incorporate marketing email campaigns, SMS, web push notifications and a variety of chatbots. 

Chatbot builder alone can help businesses design a chatbot for a majority of popular social media platforms and messengers. These include: Facebook, Instagram, WhatsApp, Telegram, or Viber. The latest addition to the chatbot functionality is the integration of GPT-3 by Open AI into your conversational marketing. 

The best thing is that users can choose the channels their customers use most frequently and build the whole marketing process around those channels and all that within a single dashboard. 

Price: Free – $10.00/month

Cloud Monitoring & Backup  Software

32. Middleware

Middleware is a full-stack, cloud-native observability platform that offers unified observability for end-to-end visibility into your entire IT stack. The tool provides a single platform to collect, index, and correlate your logs, traces, and metrics data.

Allowing you to get a complete view of their system performance, with all the relevant data in one place, making it easier to troubleshoot issues and identify trends.

One of the most attractive features of Middleware is its affordability. The platform is free for up to 2M logs and offers free infrastructure monitoring and APM for two hosts.

With a user-friendly interface and easy integration with other tools, Middleware is a powerful platform that can help businesses of all sizes improve their system performance and reduce downtime. So if you’re looking for a reliable, user-friendly observability platform, Middleware is definitely worth checking out.

Price: Free – $49.00/month

33. Nakivo

Nakivo Backup & Replication is the complete backup solution and disaster recovery of physical, virtual, cloud, SaaS and hybrid environments. All data protection activities can be scheduled and managed from a single dashboard in a web-based interface available from any location or device with internet access.

Nakivo can be used to recover individual files and application objects, as well as entire virtual machines, physical machines, hosts, and clusters.With the help of this software, you are able to plan backup operations and have them carried out automatically. Controlling and managing activities that are dependent on a schedule is made possible by the calendar dashboard feature.

Nakivo enables you to create as many versions of your backups as needed without any restrictions. You can create backup copies automatically once the backup workflow is finished and send copies to multiple locations, such as the cloud, tape, hard drive, etc. Multiple backup copies across various storage options increase your chances for a successful recovery.

Both subscription and perpetual licensing options are provided for purchasing VMware, physical, and cloud-based data backup, as well as Hyper-V backup solution. The Nakivo solution is suitable for SMBs and enterprises due to its flexible licensing and five different editions. 

Price: Free – $229.00/month

Website Creation Software

34. Webnode

If you are serious about your online presence and want to make an impact, Webnode is a user-friendly multilingual website builder you should not miss. Create your blog, portfolio, business website, or online store for free with no restrictions on the number of projects or pages on your site.

Choose between over 100 themes crafted by top-notch designers. Personalize them later to showcase your style and brand. Make yourself visible with integrated SEO and automatic site indexing.

In a rush? No worries, Webnode’s AI-Wizard generates your website automatically and chooses the best fitting images, text, and template according to your profession, in minutes!

Upgrade to Premium for advanced features, such as automatic backups, site security, Google Analytics, multilingual websites, member registrations, e-shop sales, and multiple currencies. Opt for a Mini Plan or higher to receive your first domain and mailbox for free!

Price: Free – $17.90/month

35. Wix

Wix allows you to grow your business by designing and launching a high-quality website. No matter if you’re trying to promote your business, start a blog, open a store, or showcase your products and services, this is the small business software you should take a look at. 

If you only need a small website, Wix allows you to use the drag-and-drop site builder to create it. You can easily choose from hundreds of free templates as your background too. Wix will give you its own web hosting and domain names, and you can choose from free and paid options.

There is an App Market that you can use to add extra features and functionality to the website, like eCommerce and photo galleries to showcase your products or services. As a bonus, your website is mobile-ready once you launch it, and the editor is very intuitive and user-friendly. The image editor allows you to customize and tailor your images, and you can choose from over 40 galleries and stock images.

Wix’s popular site builder offers four pricing tiers starting at Combo, and going through Unlimited, Pro, and VIP. 

Price: Free – $149.00/month

Product Management Software

36. Chisel

Chisel is the ultimate product management tool that simplifies the product development process. It offers three key features – managing the product roadmap, aligning the team, and collecting and managing user feedback, making it a must-have for any product manager. 

With Chisel, you can easily collaborate with your team, track progress, and prioritize tasks. Its intuitive interface and powerful features ensure your team is always on the same page, increasing productivity. 

Say goodbye to scattered spreadsheets and hello to a more efficient way of working with Chisel. 

Price: Free – $49.00/month

Reporting Software

37. Whatagraph

Whatagraph is a marketing data platform to connect, organize, visualize, and share all your marketing data. It is designed to help marketers connect scattered data, process it, discover insights, and demonstrate their ROI in minutes instead of hours. 

Whatagraph allows you to connect all your marketing data in a single hub without third-party tools and connectors. The platform has fully managed integrations to popular web analytics, SEO, social media, paid advertising, e-commerce, email marketing, and CRM tools. 

You can use no-code transformations to manage and organize connected data and create stunning cross-channel visualizations in a few clicks. Use pre-built templates or an intuitive drag-and-drop builder to create reports. Customize each graph, chart, or table with custom filters and formulas. Save anything you create as a template for future use. Link multiple reports to one master template and edit them in bulk. Custom brand or white-label each report or dashboard.

Price: Free – $249/month.

eCommerce Software

38. Shopify

Although there are dozens of eCommerce platforms on the market, Shopify is right at the top of the list because it’s an all-in-one hosted solution that allows your company to streamline getting an online store up, ready, and running. It allows you to easily create pages using a built-in online editor that makes the whole store look clean and professional. As a bonus, it also makes it easy for customers to browse your products, compare them, and buy them.

It’s possible for your business to sell your products around the world using local language support, and you get a host of marketing tools to help expand your reach. You can create unique URLs, meta titles, and descriptions for each product, and boost promotional sales across social media platforms like Twitter, Facebook, and Pinterest. There are several plugins available that you can use to simplify your day-to-day tasks, too, like inventory management. Or you can use one of the many apps for example one click upsell Shopify apps which will display a popup with an offer for a related or upgraded product helping you increase your conversion rates and average order value = more revenue for your small business.

Shopify gives you a 30-day trial that allows you to set up your shop and see if it’s user-friendly and flexible enough for your needs. And you get 24/7 tech support through live chats or over the phone whenever you need it. As a bonus, the free trial allows you to try all of the features Shopify has available.

Price: Free – $399.00/month

QR Code Software

39. Uniqode

Uniqode is the #1 most user-friendly QR Code generator on G2. It can easily create static and dynamic QR codes for different purposes, such as for sharing videos, PDFs, website URLs, digital business cards with your contact information, and many more.

It stands out for having a very user-friendly interface from which you can evaluate the efficacy of your QR code and, if necessary, change your campaigns. 

This is made possible by the software’s smooth integrations with Zapier, Google Analytics, Workato, and a variety of other applications to automate workflows and minimize data silos. Be it for creating custom landing pages for your campaigns, digital business cards for your clients and employees, or contactless menus for your restaurant, Uniqode’s custom QR Code generator has got you covered.

The solution delivers enterprise-level SSO, GDPR compliance, and SOC2 Type 1 & Type 2 certification to ensure the greatest level of data safety for your QR Codes. You can customize everything from logos to the frames and the background color of the QR Codes. You can get more insights into the advancements & evolution of QR Codes in this interview.

They offer a free trial of 14 days for you to try out the solution before purchasing it. 

Price: Free – $99.00/month

Document Management Software

40. Google Workspace

Google offers a free solution for businesses to collaborate, be productive, and put cloud computing at their fingertips with G Suite. It’s great for freelancers or small businesses because it offers everything you need to manage your documents in a single centralized platform. There is a suite of individual apps that allows you to share and create spreadsheets using Google Sheets, documents using Google Docs, and presentations using Google Slides. Your team members can hold video meetings, secure data, access their email, and customize their email addresses to make them reflect your business and look more professional.

Google Workspace is some of the best software for small businesses due to these features, and it gets even better as it offers 15GB of free cloud storage space. This cloud storage space allows all of your team to upload large files and documents to share with anyone inside or outside of the company. It also allows document owners to assign permissions, access each file, and either full access, edit, or “view only” the documents.

You’ll get a 24/7 technical support team with this small business software that you can reach through email, phone, or chat. There are also multiple editions with Basic, Business, or Enterprise tier levels. You can get editions for nonprofits and schools, and you get a 30-day free trial for all of them.

Price: Free – $17.25/month

41. PDFliner

PDFLiner is an all-in-one online platform specifically tailored for efficient PDF document management. The service provides an extensive array of features that cater to various needs, including but not limited to, PDF editing, filling out forms, digital signing, and document conversion. Whether you’re an individual looking to manage personal documents or a business seeking to streamline administrative tasks, PDFLiner offers tools designed to simplify your workflow.

Its user-friendly interface makes it easy for people of all technical skill levels to quickly edit or annotate PDFs, replace images, or even merge multiple documents into a single file. Additionally, with its robust suite of tools, you can easily convert various file formats into PDFs and vice versa. Security features like SSL encryption ensure that your files are kept confidential and safe throughout the process.

Price: Free – $30.00/month

Design Software

42. Picsart

Picsart is the world’s largest platform of AI-powered tools to equip all people for professional-quality image and video editing. Ease of use and speed are key, while exclusive and customizable fonts, color gradients, backgrounds, and stickers deliver the freedom to create engaging content without a design school degree. Start from a library of pre-made templates, and gain access to a creator community of free-to-edit inspiration to reinvent, reuse, and export for all your marketing team’s needs.

Their smart tools such as AI Photo Enhancer, Background Remover and others allows for everything from easy removal of backgrounds from images to quick customization to fit your brand. They also have a free-to-edit templates library that allow you to start edits inspired by others, rather than working from scratch.

Price: Free – $7.00/month

Photo Editing Software

43. Colorcinch

Stunning photos make your brand more visible and boost traffic that leads to more opportunities. Colorcinch comes with AI- powered photo effects and editing tools that lets you craft personalized and eye-catching images with just a few clicks. No learning curve is needed as Colorcinch comes with a very simple and intuitive interface.

You can play around with its photo text editor and its creative collection of masks & overlays, frames, graphics & icons. Make your images pop, crop, resize, change background, and enhance them so they’re perfect for your site and the different social media channels. With Colorcinch, you can also compress your images to reduce their file size while maintaining their quality.

What’s good is that you can quickly access your projects and resume editing from anywhere in the world -online and offline. 

Price: Free – $8.99/month

Video Software

44. Veed

VEED’s online video editor features an intuitive timeline and one-click snap-to-grid tools, so you can spend more time being creative instead of focusing on technical details. You can split, trim, crop, rotate, and loop your videos quickly and effortlessly!It is designed for creators and businesses to create professional-looking videos for marketing, training, and education.

Start with our highly customizable video templates! You can Instantly remove background noise from your video to ensure your content is free from any audible distractions. You may create crystal clear audio for your audience. No need for green screens!

Now, you can automatically remove your video’s background. Replace it with a solid color, an image, or even another video!

Price: Free – $58.00/month

45. Simpleshow

Simpleshow video maker is a web-based AI-powered video tool for creating short explainer videos. This video maker has easy-to-use features for professional results. This video creation tool is excellent for boosting sales and enhancing marketing strategies. 

Employ it to showcase your offerings on your website and across various social media platforms, craft compelling product presentations, leverage it within email marketing campaigns, facilitate efficient employee training, and, essentially, any initiative aimed at engaging and communicating effectively with your target audience.

This innovative tool offers tailored storyline suggestions to suit your message. The explainer engine seamlessly illustrates your narrative using a diverse array of images. Avail the extensive library of simpleshow illustrations or use your own images or photos.

Price: Free – $499.00/month

46. Movavi

Movavi Video Editor is a lightweight, user-friendly free video editor without watermarks for PC. Drag and drop your media files to the timeline, edit the audio and video tracks using the built-in tools, export your newly edited clip in a variety of formats (including 4K resolution), and quickly share it on social networks.

With a large variety of transitions, filters, titles, and music options available right in the program, you’ll be able to create a fantastic-looking video in mere minutes. Movavi Video Editor also provides AI modules for quick video collage creation, noise and background removal from clips, motion tracking, shaky footage stabilization, and more.

Price: Free – $79.95 /Year

47. Wideo

Wideo.co is a fully online animated video creation platform that allows teams, organizations, and academic institutions to create affordable, high-quality videos and presentations without prior video experience. 

Wideo is dedicated to simplifying the video creation process and democratizing access to professional-quality video content. Now focused on video creation boosted by AI, Automation, and APIs.

ChatGPT article or blog to Video, Tweet to video, Zapier automation, and many more AI related products coming soon.

Price: Free – $79.00 /Year

Conclusion

Choosing the right software isn’t just a business decision, it’s a commitment to your vision, your team, and the future you see for your small business. In 2023, the options are not only abundant but also incredibly tailored to meet the unique challenges and opportunities that small businesses face. From seamless integration and user-friendly interfaces to advanced features that scale with you, the best software can truly be a game-changer.

So as you evaluate your options, consider not just what your business needs today, but what it will need tomorrow. Make the investment, because the right software will not just meet your immediate needs; it will pave the way for levels of success you may have only dreamed of.