If you’re starting a business, you know you’ll need a killer logo with a lot of sex appeal(the level of which depends on your industry, of course). Some of you will choose to hire professionals and some of you are starting carriers as designers and would like to create their own logo, rather than entrusting their vision to others. In both cases, we have some good tips on how to give your logo that cutting edge.
1. Confidence is sexy
We all know this to be true and surely have experienced it in the more personal areas of life, but the same goes for your company and your logo – clearly communicate your value and goals, stand behind your opinions and try to pour this into the creative process while creating your logo. Be confident in your vision and others will believe in it too.
2. Define keywords that reflect your brand
If the first few words that you think when you’re seeing a logo appeal to you on some kind of level, the designer has achieved his goal. Think about what OTHERS will think about in the first few seconds of seeing your company’s logo. And then define those keywords and maybe even set up a mood board around them before putting pen to paper for the first time.
3. Everything is symbolic
Have your keywords and even your mood board ready? Great! Now focus on these words and images and think about the most simple symbols you could use to represent them in your logo. Symbols have been with us since the beginning of time and most people have an uncountable amount of different symbols and their meanings already imbibed in their subconsciousness and you should leverage this advantage to its fullest.
4. Test thoroughly
Make use of Photoshop or a similar software to test your logo out on all of your branding materials like pamphlets, posters, business cards, website, invoices and other documents and so on. It’s never too late to modify it while it’s only on your screen and much harder once you’ve printed it out on 500 business cards or something similar.
5. Bonus Tip – You are your own worst critic
Be prepared not to be satisfied. Or not fully. Ever. When taking on your own logo, you will never feel that it’s 100% finished and that’s completely natural and ok. You just have to now when to stop. When to stop fiddling with those last pixels and color values, with the endless adjusting of the layout and just finalize it. You can always come back to it in the future and update it.
Ready to create that perfect logo for your business? Give us a shout-out, when it’s done or leave your own tips in the comments below. A lot of Billdu’s users have started their business through Billdu’s Page, where their logo shines front and center of their own business website. With the help of a simple interface, anyone is able to create their own webiste, and present their services or goods to acquire new customers or clients. Take a look after you’ve finished your logo and we can make it shine for you as well.